Among all of the funny, entertaining and just plain weird articles that I read this week regarding CES, a particular Mashable article by Peter Pachal stuck out the most to me. In the article, Pachal mentioned that for the most part, instead of companies focusing on the latest and greatest technical specs and details, they instead focused their attention on the experience that their product could offer a consumer. "All over CES 2012 I saw a shifting of focus from hyping technological achievements to painting a picture of what those devices really offer," he explained
As a Marketing and Public Relations major in college, I couldn't help but think of how true that is in terms of marketing as well. Think about it. When you watch a commercial on TV, what it will try to sell you on is the overall experience that specific product might be able to provide.
I can't tell you how many times I've gotten teary eyed over a Folgers commercial. Feeling the same thing that the people in the commercial are feeling seems like a great concept. And the possibility that drinking a cup of Folgers coffee in the morning may help me get there makes it pretty appealing. Even though I already know that I don't really care for the coffee so much.