Friday, May 11, 2012

In the spotlight!

We are so excited about the recent media coverage we just had to share. Two of our most popular items were featured on NBC L.A.'s Today in L.A. by their Emmy Award-winning technology reporter Mekahlo Medina. The two items featured on "The Trend" segment were the GOgroove Mama Panda and the GOgroove Panda Pal. These are two of our most popular speakers not just because of the look and quality but because of the cause that they support. Accessory Power has teamed up with Pandas International, a non-profit organization dedicated to the preservation of the Giant Panda, in an effort to raise public awareness of this endangered and captivating creature. To further their efforts during the months of June through October 2012 Accessory Power will be donating 5% of the net profit of sales of the GOgroove Panda Pal to Pandas International.

Pandas International was started in 1999 By Suzanne Braden and Diane Rees after a fortunate trip to the Wolong Panda Center in China. The plight of the endangered Giant Panda made such an impression, that upon their return to the U.S. they co-founded Pandas International. As of 2000 Pandas International is a registered 501 (c) (3) non-profit organization. This organization is exclusively devoted to the preservation and propagation of the Giant Panda. Donations to Pandas International, like the one being provided by Accessory Power, are used to provide medical equipment and supplies to Panda Reserves in China as well as funding public awareness and education of these magnificent creatures.

In 2008 a massive 7.9 earthquake devastated the Sichuan Province of China leaving sheer destruction and loss. Among the areas affected was the land that holds the Wolong Giant Panda Reserve Center and the Chengdu Panda Breeding and Research Center. Pandas International stepped in by providing medicine, food and electrical equipment to the reserves and neighboring communities. They also started the Bamboo Project, an ongoing drive to replant the bamboo and tree cover that was destroyed by the earthquake.

Currently there are about 1,600 Giant Pandas in the wild and about 300 in captivity-- dangerously low numbers, especially for a creature that has been referred to as a living fossil. Let's do our part to ensure that the unmistakably adorable Giant Panda will be around for generations to come. For more information on how you can help ensure the preservation of the Giant Panda please visit

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